Russell (et al.) comapres elite media and institutions with bloggers and ponders the following question: “Do bloggers, with their editorial independence, collaborative structure and merit-based popularity, more effectively inform the public? (Reader, page 136). Do you agree? Use examples to illustrate your point of view.
While bloggers have more control over their writing style and the type of content they post about, I do not agree that they more effectively inform the public. Although new media does increase the timeliness of news reports, it can also, thus, compromise its accuracy. Doing a quick search of “news blogs” on the Web, the first page of results consists of blogs by traditional news outlets. They use the Internet as another “distribution channel” but still retain “journalistic authority and authoring conventions” (Russell et al., 2008: 68). The successful ones are just extensions of the newspapers themselves. One example of a non-traditional news blog is NewsTrust. However, even NewsTrust features articles from other online traditional news sources, just featuring ones that are deemed to be of “quality”, not “popularity.” This statement on NewsTrust is an acknowledgement that new media may allow all voices to be heard but not all are given equal attention (Russell et al., 2008: 67), and that those that are popular are not always good. But this “collaborative structure” of NewsTrust does provide readers with a wider range of content and opinions from different news sources, giving them more exposure to the information available on the Web. There are also many other news blogs that are not as reliable or just different from NewsTrust. Good and Bad News is one different example of a news blog. While it also features links to articles by online traditional news outlets, some of its posts are of informal, and amateur-looking, news. Unlike NewsTrust, which actually resembles blogs of traditional media outlets like Sky News Blog, Good and Bad News has a more amateur design and structure.
Then I would like to consider what one would consider news. Traditional news blogs easily put hard news on its agenda, since it is an extension of its newspaper or television news report. So far, I have only mentioned such “hard news” blogs as a point of information for people. But a new type of news blog has gained popularity recently – celebrity news blogs. Synonymous with this genre of news reporting, if one would like to call it that, is Perez Hilton’s blog. He openly acknowledges his non-objective reporting style and boasts about having as many as 10 millions views everyday (Hutson, 2009: 34-35). I do not agree, in this case, that bloggers more effectively inform the public, simply because it is not objective, or does not even try to be. It is evident his blog is a reflection of his views, and is even more outright in its political agenda as compared to traditional news blogs.
As shown above, bloggers like Perez Hilton have a very subjective style of writing on their blogs that aim to influence their readers. Traditional news blogs, however, are usually extensions of mainstream news outlets, and so still carry subtle political agendas. But other alternative news blogs like NewsTrust, in my opinion, is starting to provide a better option for those looking to blogs for news. This is only because it consolidates a variety of articles from an array of sources on the Internet, not only limited to popular ones, and so, exposes its readers to more information in order to make better informed decisions and form their own opinions.
References
Hutson, M. (2009) ‘Gossip Monger…Perez Hilton’, Psychology Today, 42(1): 34-35.
Russell, A., M. Ito, T. Richmond and M. Tuters (2008) ‘Culture: Media Convergence and Networked Culture’ pp. 43-76 in K. Varnelis (ed) Networked Publics. Cambridge, MIA: MIT Press.